![A representation of our web scraping capability crawling sites to collect information on businesses](https://www.blucognition.com/wp-content/themes/blucognition/images/IMAGES_Webp/Upload/Data_Augmentation/bludata.webp)
bluData+
Data Augmentation
- Fully-automated and highly scalable web-scraping capability
- Captures key variables like revenue, contact information, reviews, ratings, etc. from multiple standard and alternative data sources
- Proprietary arbitrage model to triangulate and provide information from the most reliable sources
- We eliminate the need to scrape individual websites and databases
- Global market coverage, including non-english speaking countries
Key Variables
- Revenue
- Business Tenure
- Business Rating
- Customer Reviews
- No. of employees
- Business Status (Government sources)
- Funding History
- Merger/Acquisition History
- Business Website
- Industry Code & Description (SIC, NAICS, MCC)
- Contact Information - Authorised Officer, Phone, Email
- Digital Presence
- Social Media Pages
- Web traffic analysis
- Bankruptcy Flag
- Brick & Mortar vs. online
*Above listed variables are only indicative and is not an exhaustive list
Notable features
![Magnifying glass with a check mark showing that we successfully pulling business information from the web](https://www.blucognition.com/wp-content/themes/blucognition/images/IMAGES_Webp/Upload/Data_Augmentation/risk-underwriting.webp)
Risk Underwriting
With changing landscapes in the market post-COVID, bluData+ provides a new dimension to traditional risk decisions by providing the underwriters with information on the digital presence of the business
![Magnifying glass with a person’s profile in the middle showing that we can help identify and enrich new business targets for our clients](https://www.blucognition.com/wp-content/themes/blucognition/images/IMAGES_Webp/Upload/Data_Augmentation/prospecting-campaign-fulfilment.webp)
Prospecting & Campaign Fulfilment
Enrich prospective business leads with data points from multiple sources to enhance targeting strategies and gain more efficiency for increased lead conversions